Marketing. It’s meant to be at the core of every business, bridging the gap between product and customer and transforming that into sales. But Colin Gordon sees marketing today as undergoing a crisis. Why? There’s no solid management process or measurement standards. What’s more, no one can agree on what exactly ‘marketing’ is.
In Marketing is in Trouble, Gordon does a deep dive into what’s wrong with marketing – and how we can fix it. Bringing his expertise from over 35 years of experience leading some of Ireland’s best-known businesses and brands, he offers an insider’s insights combined with an accessible, conversational tone. Through a series of unique research, case studies and personal anecdotes, he explores the world of marketing and how it has lost its way … ultimately boiling it down to one core purpose: to make selling easier.
Colin Gordon has been there, done that and sold the T-shirt. If he doesn’t have something valuable to say to all of us who care about what marketing can do for business, I can’t imagine who does.
Ian Young, Long time MD Irish International/BBDO Dublin.